Ambiguous Arabic Graphic Tee

SoCal brand Ambiguous is our go-to supplier for fresh streetwear. Our man Fred (of I Am Legend fame) is rocking the Arabic tee for $28, which is also available in a crisp white, with some Projek Raw denim.

ATL Market Spring 2010

Buying for the store is definitely the best part of our job. Here we are at our favorite showroom, MARKET, and I think I'm explaining to Mike that I wouldn't wear the shirt he wants us to purchase if we paid me to wear it, or something like that.

As Seen In The Dec: Cool Dads Rock

Here's our first installment of a feature intended to capture and share images of people on the streets of the Dec whose style we like.

I've always admired mature family guys who somehow manage maintain their youthful swag. This cool dad was posted up outside ROCKIT waiting for the wife when I first noticed his dope kicks. The Snoopy tee, however...I really wanted to fight him for that!

ROCKIT: New Trends In Denim

Lucky Magazine offers some tips on rocking the some of the hottest new denim styles. We're all over the motorcycle denim!

CHANGE Prevails

Just in case you've been living under a rock for the last 24 hours.



OBAMA STAR T-Shirts still available at $30.

Obama Tees

Obama tees with two thirds of the proceeds going towards the Obama campaign, now available at ROCKIT.

NOT TO TALK POLITICS... BUT...

This was a clip that I just had to share. Our very own Amelia (ROCKITs one and only employee) brought this one to our attention.